Digital adoption in Ghana is diminishing traditional business centers, prompting operators to diversify services amid reduced demand for physical document reproduction.
The increasing adoption of digital technology is transforming business operations in Ghana, contributing to a steady decline in traditional photocopy and business centers.
These centers, which flourished in the 2000s, have seen reduced demand as businesses and individuals embrace more efficient digital alternatives.
As more individuals and enterprises adopt online tools for document management, communication, and commerce, the relevance of these once-thriving centers is waning. With the proliferation of affordable smartphones, improved internet penetration, and cloud-based services, businesses and individuals now manage most operations digitally.
From digital signatures and PDF document sharing to e-commerce and online marketing, the demand for physical document reproduction and in-person services has diminished.
Brand Focus Africa’s team visited key areas in the capital to explore the reasons behind the gradual disappearance of business centers in Ghana. In Adenta, a once-vibrant business center now struggles to attract even ten clients per day. Aziz Aquah, one of the owners, expressed his frustration.
“We used to serve hundreds of customers daily, but now, most people scan, email, or upload documents directly from their devices. Our investments have gone down the drain,” he lamented.
Aziz believes the COVID-19 pandemic accelerated the shift to remote work and e-commerce, further reducing the need for physical business centers. Platforms like Google Workspace, Microsoft 365, and Ghanaian e-commerce websites have become essential tools, enabling users to collaborate and transact seamlessly online.
George Ntim, who manages a business center at Madina Rawlings Circle in Accra, shared a similar experience. He recalled the pre-pandemic era when demand surged at the beginning of each academic year, with parents and students crowding in for photocopies and printing services.
“The decline in demand is affecting us because everything is done online nowadays,” he said.
Brand Focus Africa’s team also visited the University of Ghana, Legon, where they found a photocopy and printing vendor, Dorcas Aggrey, operating behind the campus premises. Initially hesitant to speak, Dorcas eventually explained that the nature of education at the university keeps her business afloat.
“There is always pressure on students to get handouts and other educational materials, so our shop is always busy. We sometimes close late at night, especially when exams are near,” she noted.
Owners of photocopy and business centers face increasing challenges to remain competitive. Rising operational costs, coupled with declining demand, have forced many to diversify their services by offering internet access, graphic design, or digital printing.
Expert Samuel Kwame Boadu suggest that operators could pivot to meet emerging needs in the digital economy by providing training on software tools, offering digital marketing services, or creating co-working spaces with reliable internet connectivity.
