Brand Focus Africa

About Brand Focus Africa

Terms and Conditions


These terms and conditions together with our Privacy Policy and User Rules (collectively, the “Terms”) will form a written contract between you and Brand Focus Africa, (herein referred to as “Brand Focus Africa”, “we”, “us” and “our”) and will govern our relationship and your use of our Platforms and/or Services. When we refer to “Platforms” we mean all our websites, mobile sites, mobile apps, emails, social media platforms or any other technology or mechanism you may use to interact with us. “Services” refer to any products, goods, services or functionality offered, owned or operated by Brand Focus Africa via our Platforms.


You can either be an anonymous visitor, registered user, or subscriber to our Platforms; it may differ depending on the Platform you’re using. A registered user is a user that has registered on our Platforms and may get access to free content and free features. A subscriber is a user that has subscribed and paid a subscription fee and will get access to all content and paid features. An anonymous user of our Platforms is neither a registered user or subscriber. In these Terms “users” refers to anonymous users, registered user and subscriber.

The general use of our Services, Platforms and any content on our Platforms is governed by our Terms. “Content” refers to any information, data, files, text, software, music, sound, photographs, graphics, images, video, messages, comments, hyperlinks or tags and other material appearing on our Platforms or Services and all applicable copyrights, trademarks, patents, logos or other intellectual property rights displayed on our Platforms or Services.

We may amend the Terms from time to time. Any new version of the Terms will be published on our Platforms and will become effective from the date that we first published it. It is your obligation to visit our Platforms on a regular basis in order to determine whether any amendments have been made. By continuing to use our Platforms and/or Services after we published changes to the Terms, you agree to be bound by the changed Terms.

Some of our Platforms and/or Services may contain additional rules or terms from time to time, which may be relevant to specific Services you use or subscribe to. By using those Services, you agree to be bound by such additional rules and/or terms


Our Content

Brand Focus Africa owns or is entitled to use all of the Content made available on our Platforms or through our Services.

You may not, unless with our express consent:

  • reproduce, publish, perform, broadcast, make an adaptation of, sell, lease, offer, expose or otherwise transfer or use for commercial purposes any Content;
  • decompile or reverse engineer the Content, or reduce the Content to any format other than the format in which they were delivered;
  • incorporate the Content into any other content for whatever purpose;
  • remove any legal notices (copyright, trademark or other proprietary rights notices) in or on the Content; or
  • frame any portion of a web page that is part of our Platforms or Services.

You may retrieve, store, cite or refer to or print Content from any of our Platforms or Services for educational, research, non-commercial, private or personal use only, as provided for under Ghana copyright law.

Use of Content in electronic clipping services or personalised news services shall only be allowed if such electronic clipping service or personalised news service –

  • does not copy or provide the whole article, as it appears on our Platforms or Services, but only provides a short summary of the contents of the article
  • acknowledges us as the source of the Content and acknowledges writers, journalists, photographers and third-party agencies as they are acknowledged on our Platform;
  • provides a correct and working hyperlink to the source of the Content or article on our Platform; and
  • includes the date upon which the Content was sourced from our Platforms in the summary of the Content.

Use of Content by news aggregators shall only be allowed if such news aggregators –

  • only provide the thumb nail and headline as it appears on our Platforms or Services;
  • provide a correct and working hyperlink to the source of the Content or article on our Platform; and
  • acknowledge us as the source of the Content and acknowledge writers, journalists, photographers and third-party agencies as they are acknowledged on our Platform.

The caching of our Platforms shall only be allowed with our written permission and if –

  • the purpose of the caching is to make the onward transmission of the Content from our Platform more efficient;
  • the cached Content is not modified in any manner whatsoever;
  • the cached Content is removed or updated when so required by us.

You may quote small and reasonable amounts of Content available from our Platforms only if such quote is placed in inverted commas, the author is acknowledged and a hyperlink to the quoted Content is provided as a footnote to such quote.

All licenses and/or permissions granted in terms of this clause are provided on a non-exclusive and non-transferable basis and may be terminated or cancelled by us at any time without giving reasons, therefore.

Your Content

You will retain ownership of any original Content which you may upload, transmit or store when using our Platforms or Services.

Brand Focus Africa will own all compilations, collective works or derivative works created by us which may incorporate your Content.

You grant us an irrevocable, perpetual, worldwide and royalty-free right and license to use, publicly display, publish, publicly perform, reproduce, distribute, broadcast, adapt, modify and promote on any medium, your Content which you may upload or make available for inclusion on publicly accessible areas on our Platforms or through our Services.

Any content you transmit or post to publicly accessible areas on our Platforms or Services shall be considered non-confidential and non-proprietary. We shall have no obligations with respect to such Content.

All information that you upload or share with us, must be true, accurate, relevant to our times and complete.

You warrant that you are authorised to supply such information to us.

In order to protect the integrity of our archives, we do not allow you to remove content provided by you after it has been published on any of our Platforms or publications.

Third Party Content

Our Platforms or Services may include, from time to time, Content or advertisements from third parties and/or external links to other websites possessing their own content (“Third Party Content”).

You acknowledge that the Third-Party Content –

  • is beyond the control of Brand Focus Africa and that any reliance on any representation, statement or information contained in Third Party Content is at your risk;
  • cannot be verified by Brand Focus Africa, and that Brand Focus Africa cannot be expected to determine its accuracy or reasonableness; and
  • may contain representations, statements or information which does not represent the views, opinions or beliefs of Brand Focus Africa, its associates, directors or employees.

Publication Schedules

Publications are published according to varying schedules. It can be weekly, fortnightly, monthly, or quarterly. Sometimes the publications are skipped for a few weeks, or months, or cancelled entirely. We will do our utmost to show current publication schedules. Since the publication schedules are managed by the publishers and not by us, delivery times can vary from those indicated on the publication schedule.

Listen to Articles: Text to Speech

You need an active subscription to listen to articles. Articles have a media player below the headline which you can play to have the news read to you. If you do not have an active subscription, you will still see the audio player, but you will be prompted to subscribe when you click on it.

You are not allowed to make an audio recording of the narration of any articles.

Locked Articles

There are articles across our Platforms that only subscribers can access, read in full and make use of the features inside those articles.


Subscribers will have access to selected e-editions in PDF format. E-editions may only be used by subscribers and may not be shared or gifted.

Access to archive e-editions will be available for selected editions based on the frequency of the selected publication.


You agree that Brand Focus Africa or its affiliates may from time to time send you communications (including editorial newsletters, information regarding new services or products launched or special offers or discounts which Brand Focus Africa may negotiate for and offer to its users). All communications will abide by our Privacy Policy and applicable law. You will always be entitled to notify us in writing that you do not wish to receive or continue to receive such communications.

We will also from time to time send you service communications. These communications are required in order to manage your Services. You will not be able to opt-out from receiving these communications for as long as you use the Service.


You may approach any other relevant authority or dispute resolution body or refer the matter to Arbitration as set out below, for resolution of the dispute.

You agree that any dispute between us shall be referred to arbitration and finally resolved in accordance with the rules of the Arbitration Foundation of Western Africa. Such arbitration shall be held either in Greater Accra or Eastern Region and conducted in the English language before one arbitrator appointed in accordance with the said rules. Any award will be final and not subject to appeal. This agreement to arbitrate shall be enforceable and judgement upon any award may be entered in any court of any country having appropriate jurisdiction. A dispute shall be deemed to have arisen when either party notifies the other party in writing to that effect.

The arbitrator shall have the power to give default judgement if any party fails to make submissions on due date and/or fails to appear at the arbitration.

The provisions set out above shall not prevent either party from approaching any court of competent jurisdiction to obtain interim or other relief in cases of urgency.

You must send any notice or legal process relating to the Terms to the following address: Brand Focus Africa, Oyarifa School Junction, Ghana or via email to


We may offer services or products of third parties, or our Services in conjunction with that of third parties.

We provide such services or products subject to the terms, conditions and limitations imposed by those third parties.

If those third parties change, suspend or stop providing such services or products, we may similarly change, suspend or stop providing it to you. We may nevertheless endeavour to provide such a service in another way or by using another supplier or service provider.

When you acquire services or products from a third party through any of our Platforms or Services, you understand and agree that –

  • we are not a party to the contract between you and the third party;
  • we are under no obligation to monitor the third-party service used by you;
  • the third party will be responsible for all obligations under the contract including (without limitation) warranties or guarantees; and
  • you will evaluate the product or service and the applicable terms and conditions before acquiring the product or service.


Any username, password or other log-in allocated to you or created by you when subscribing to or using our Platforms or Services (“User ID”) will entitle you to access the Platforms or Services, subject to you complying with the Terms.

Your User ID is personal to you. You –

  • should keep your User ID confidential and not disclose it to any third party;
  • should inform us promptly if a third-party gains access to your User ID;
  • are responsible for all payments, use of, or activity on our Platforms or Services under your User ID;
  • will not do multiple logins (log-in at any one point in time more than once using the same User ID)
  • will not circumvent our User ID authentication procedures or systems; an
  • are liable for any damage, loss or costs sustained by you, us or by any third party howsoever arising as a result of any actions by you or any third party using your User ID.

While a User ID is personal to you, we own it. You may accordingly not sell or otherwise transfer any entitlements thereto to a User ID.

You will also not retain any entitlements to your User ID once this agreement ends



We will be entitled to take whatever action we may deem necessary and reasonable to preserve the security and reliability of our Platforms and/or Services.

You may not use our Platforms or Services in any manner which may compromise the security of our network or any other network connected to our network.

We take reasonable steps to secure your payment information. We use a payment system that is in our reasonable opinion sufficiently secure with reference to accepted technological standards and the type of the transaction concerned.

Some of our processing activities are hosted outside of the Republic of Ghana in accordance with a section of the Protection of Personal information Act.

We are always working on improving our users’ experience. This includes the Cookie preference capability. You are able to delete or disable cookies manually, however, this may adversely affect the operation and functionality of our Platforms and/or Services. Information on managing cookies is available in our Cookie Policy.

We are not domiciled outside of the Republic of Ghana. Although our Platforms and/or Services are accessible worldwide, we do not specifically target users outside of the Republic of Ghana.

We have a non-personalised advertisement setting in place within Google for anyone who access our Platforms and/or Services from the European Union (EU) and the United Kingdom (UK). This applies to both direct campaigns as well as open exchange advertisements and prohibits all targeting and retargeting of audiences based on personal information.

We handle your personal information in accordance with the provisions of the Brand Focus Africa privacy policy and our Cookie policy.


These Terms are the sole record of the agreement between you and us, with neither party being bound by any express, tacit or implied representation or warranty not recorded in these Terms.

No agreement shall be concluded or amendment to these Terms effected merely by you sending a data message to our Platforms or using our Services.

Brand Focus Africa may transfer its rights and obligations under the Terms to a third party without your consent.

You may not transfer your rights and obligations under the Terms to a third party without the consent of Brand Focus Africa

If any provision of the Terms is or becomes unenforceable for any reason, then such provision will be treated as if it had not been included in the Terms to the extent that it remains unenforceable and shall not affect the validity of the remaining provisions of the Terms.

All provisions of these Terms must be treated as being qualified, to the extent necessary, to ensure that the provisions of the Consumer Protection Act, 2008 are complied with.

The Terms are governed by and interpreted in accordance with the laws of the Republic of Ghana without giving effect to any principles of conflict of law, with you consenting to the exclusive jurisdiction of the courts of the Republic of Ghana.

You agree that we may intercept or monitor all communications sent or posted by you to our Platforms, Services or our employees. You agree that the consent provided herein by you satisfies any “writing” requirement prescribed in law.

While we endeavour to ensure that our Platforms and Services are normally available 24 hours a day, we shall not be liable if, for any reason, our Platforms or Services are unavailable at any time or for any period.

Access to our Platforms or Services may be suspended temporarily and without notice in the case of system failure, maintenance or repair or for reasons beyond our control. Some of our Platforms and/or Services may contain additional rules or terms from time to time, which may be relevant to specific Services you use or subscribe to. By using those Services, you agree to be bound by such additional rules and/or terms.

We reserve the right to amend, suspend or discontinue any Service or Platform, or any aspect thereof, including but not limited to available content, times of availability or equipment needed for access or use.

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